It's kind of a big deal to us. Neat idea, huh? While most brands hand production off to a co-packer, every Superb Bakehouse waffle is made by our own team, using our own recipes and process. It's slower, it's more hands-on, and it takes a lot more care. But that's exactly the point. Our team of waffle makers and recipe keepers is dedicated to crafting waffles the way we'd make them in our own kitchens: thoughtfully, intentionally, and with ingredients we're proud of. The result is a waffle that tastes deliciously homemade.